Personalized direct mail coupled with email creates a one-two marketing punch.
One of my pet peeves (and lord knows I have a few) is that marketers refer to direct mail as dying and ineffective. Yep, it is old school – proof is these post cards I found in my grandma’s postcard collection. My grandmother loved postcards. Interestingly enough, these are postcards from 1972 and were unique […]
Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]
Print is still alive and well, which is great news for me. Can you believe that the newspaper industry is having a huge uptick in subscriptions? Granted, that includes digital versions as well as printed newspapers. However, according to a Nielsen Scarborough study, more than 169 million U.S. adults now read newspapers every month, in print, […]
There is an association that supports every industry. If you don’t believe me then you’ve never heard of the “International Association for Bear Research & Management” (I wonder if Ms. Grizz Leigh Bear should join?) Associations play a powerful role in our world by curating content relevant to their industry, organizing meetings to disseminate information […]