Healthcare member communications need to focus on personalization and engaging members through various channels.
It’s still actually possible to beat Amazon’s retail marketing strategy in these key areas.
My topic this week seems self-serving…my career is based on providing clients with solutions to communicate their message, including print solutions, and I’m a lover of retail, be it grocery, clothing or Amazon. That being said, I’m not alone. Americans love to shop. Computers, smartphones and tablets are used for purchasing goods through the internet […]
Is Amazon taking over the online retail market? The answer is yes. In 2017, eCommerce sales accounted for 9% of the total US retail market. It is not hard to believe that Amazon took 4% of that, grabbing close to half of all ecommerce sales according to the stats from One Click Retail, an e-commerce […]
QR code usage is skyrocketing. Who saw that one coming? Most of us thought these weird 2-D squares were dying a slow death, but in fact research shows that is far from reality. [Scan our very own QR code below for info on what we do.] Some blame the overuse by marketers as a reason […]
One of my pet peeves (and lord knows I have a few) is that marketers refer to direct mail as dying and ineffective. Yep, it is old school – proof is these post cards I found in my grandma’s postcard collection. My grandmother loved postcards. Interestingly enough, these are postcards from 1972 and were unique […]