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Tags: marketing automation

Marketing Powered by Technology

If your marketing isn’t powered by technology, it should be. Unlike any other time in history, companies have the ability to develop – and hone – their marketing strategies based on the data at their fingertips. Marketing has always relied on customer data in some form but as more and more people leave their digital […]

Personalized Marketing + Customer Retention = Customer Success (part 2)

My post this week a continuation of last week’s post, part 2, as I had more thoughts on the topic. Imagine that! For those of you who hear “marketing automation” all the time but don’t actually know what it means, it’s software and tactics that automate marketing tasks (like email) and allow companies to buy […]