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Tags: marketing effectiveness

3 Communications Tips to Drive Membership

Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]

Disruption in the World of Inkjet

dis·rup·tion disˈrəpSH(ə)n/ noun noun: disruption; plural noun: disruptions definition: disturbance or problems that interrupt an event, activity, or process. In today’s world of decreasing marketing budgets and understaffed departments operating with an, “I need this yesterday” deadline, quick turnaround is the name of the game. I have seen this trend for quite some time, so […]

Marketing Powered by Technology

If your marketing isn’t powered by technology, it should be. Unlike any other time in history, companies have the ability to develop – and hone – their marketing strategies based on the data at their fingertips. Marketing has always relied on customer data in some form but as more and more people leave their digital […]