A digital plus print retail marketing strategy will provide you with the most value this holiday season.
Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]
dis·rup·tion disˈrəpSH(ə)n/ noun noun: disruption; plural noun: disruptions definition: disturbance or problems that interrupt an event, activity, or process. In today’s world of decreasing marketing budgets and understaffed departments operating with an, “I need this yesterday” deadline, quick turnaround is the name of the game. I have seen this trend for quite some time, so […]
If your marketing isn’t powered by technology, it should be. Unlike any other time in history, companies have the ability to develop – and hone – their marketing strategies based on the data at their fingertips. Marketing has always relied on customer data in some form but as more and more people leave their digital […]
When I hear, “think outside of the box” it generally sets my teeth on edge. In my opinion, it is an overused business phrase. The cute way of saying that we need to problem solve and be creative is now used so often that it isn’t actually thinking outside the box when it is uttered […]