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Tags: marketing

What “Omnichannel” Marketing Really Means

I mentioned “omnichannel” marketing in a recent post, so I wanted to take a deeper dive into what it really means because, let’s face it, it’s here to stay. First, what the heck is a channel in marketing? As defined by Wikipedia: “A marketing channel is the people, organizations, and activities necessary to transfer the ownership of […]

Why associations have the leg up on personalization

There is an association that supports every industry. If you don’t believe me then you’ve never heard of the “International Association for Bear Research & Management” (I wonder if Ms. Grizz Leigh Bear should join?) Associations play a powerful role in our world by curating content relevant to their industry, organizing meetings to disseminate information […]