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Tags: membership

A Few Secrets About Association Member Retention and Acquisition

For associations, your main goals are to: 1. Retain members, and 2. Gain new members. If you are struggling with that, here are some ideas to help you get on the right track. Don’t think of the renewal process as something that happens a month or two before memberships run out. If that is your […]

3 Communications Tips to Drive Membership

Associations are measured on their numbers. If you’re marketing for an association, there are obvious objectives that are top of mind, like gaining new members and retaining current members. Your potential members want to know “What’s in it for me?” And really, it’s a good question to ask. What does your association have to offer […]