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Tags: personalization

Brick-and-Mortar Chasing the Personalization Gap in 2018

As we head into a week of Thanksgiving and Black Friday and then Cyber Monday, I’m sure this retail blog will resonate in some way. These days, no matter whether shoppers are in store or online, the expectations of a personalized experience are only increasing. I mean I now expect that I’ll receive coupons/notifications/emails that […]

What “Omnichannel” Marketing Really Means

I mentioned “omnichannel” marketing in a recent post, so I wanted to take a deeper dive into what it really means because, let’s face it, it’s here to stay. First, what the heck is a channel in marketing? As defined by Wikipedia: “A marketing channel is the people, organizations, and activities necessary to transfer the ownership of […]

What Motivates Us to Offer Up Personal Information?

We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]

Another Love: Under Armour

It’s time for me to talk about a new love (although Amazon will always be my first love). Under Armour. Oh yes. The retailer that’s giving every sports clothing/accessory company out there a run for their money. The retailer that’s headquartered right here in Baltimore and whose mission is “to make all athletes better.” You know […]