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Tags: personalization

3 Tips for Healthcare Member Communications

Tis the season for healthcare open enrollment, which means strategic member communication plans are a must. Here are three tips from AGS to get you on the right track. 1) Get personal If you aren’t already doing so, now is the time to personally engage with your members. Just like the average consumer, members want […]

Coupons and personalization are like PB&J…they just go together

Personalized offers are a must for a successful retailer’s coupon distribution strategy. As you may recall (you know, because you memorize all these awesome posts :-)) I mentioned this trend last year, and it has only grown since then. A new 2018 Inmar Shopper Behavior Study reports that 53% of shoppers want off­ers based on […]

Brick-and-Mortar Chasing the Personalization Gap in 2018

As we head into a week of Thanksgiving and Black Friday and then Cyber Monday, I’m sure this retail blog will resonate in some way. These days, no matter whether shoppers are in store or online, the expectations of a personalized experience are only increasing. I mean I now expect that I’ll receive coupons/notifications/emails that […]

What “Omnichannel” Marketing Really Means

I mentioned “omnichannel” marketing in a recent post, so I wanted to take a deeper dive into what it really means because, let’s face it, it’s here to stay. First, what the heck is a channel in marketing? As defined by Wikipedia: “A marketing channel is the people, organizations, and activities necessary to transfer the ownership of […]

What Motivates Us to Offer Up Personal Information?

We, aka consumers, aren’t so gung-ho when it comes to sharing our personal information with the places we shop…or are we? I think it’s true that we all have privacy concerns but when it comes to giving up that precious info to save a few bucks, it seems that many consumers (me included) have no […]

Another Love: Under Armour

It’s time for me to talk about a new love (although Amazon will always be my first love). Under Armour. Oh yes. The retailer that’s giving every sports clothing/accessory company out there a run for their money. The retailer that’s headquartered right here in Baltimore and whose mission is “to make all athletes better.” You know […]