A 1:1 personalization is a critical part of a good digital marketing strategy – a must for creating engaging customer experiences.
I like it when apps and services help make me more productive, and I LOVE it when they improve my life. Startups that make our lives easier are everywhere, and one in particular caught my eye recently (thanks to their brilliant use of data). Stitch Fix, an eCommerce start-up, has created a new clothes shopping […]
We’ve all heard that it costs a ton more to acquire a new customer versus retain and upsell your current customers. According to Harvard Business Review, “acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.” Wow, 5 to 25 times more?! That’s a lot of scratch. […]