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Tags: personalized print

Overwhelmed with data and don’t know what to do about it? Don’t be.

If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what do we do with the data? Large retail companies, usually with over $1 billion in […]

Getting the Most out of Your Digital Strategy Requires Print

Last month I touched upon direct marketing in my Print is Alive and Well post, so I’m taking a deeper dive into integrating print with online advertising. (And, because, who doesn’t like a little traction on their blog posts?!) It’s clear that marketers are looking for new ways to grow, and that consumers are demanding […]

Unlocking the Keys to a Successful Loyalty Program

Remember those days when customer loyalty programs meant you were given a little punch card to carry in your overfilled wallet to tally your purchases so you could eventually be awarded with a discount on shoes, a free coffee or a car wash? Admittedly I have one of those still for Kleen Wave Car Wash…and […]

Breaking News: Print is Alive and Well

Print is still alive and well, which is great news for me. Can you believe that the newspaper industry is having a huge uptick in subscriptions? Granted, that includes digital versions as well as printed newspapers. However, according to a Nielsen Scarborough study, more than 169 million U.S. adults now read newspapers every month, in print, […]

Personalized Marketing + Customer Retention = Customer Success

We’ve all heard that it costs a ton more to acquire a new customer versus retain and upsell your current customers. According to Harvard Business Review, “acquiring a new customer is anywhere from 5 to 25 times more expensive than retaining an existing one.” Wow, 5 to 25 times more?! That’s a lot of scratch. […]

Why associations have the leg up on personalization

There is an association that supports every industry. If you don’t believe me then you’ve never heard of the “International Association for Bear Research & Management” (I wonder if Ms. Grizz Leigh Bear should join?) Associations play a powerful role in our world by curating content relevant to their industry, organizing meetings to disseminate information […]