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Tags: predictive analytics

Overwhelmed with data and don’t know what to do about it? Don’t be.

If you’re a marketer in the retail space you’re likely to be hyper focused on precisely targeting your key demographics through data. I know you’re collecting data because, well, who doesn’t? Everyone is collecting data but the key is what do we do with the data? Large retail companies, usually with over $1 billion in […]

The Power of Predictive Analytics

The power of predictive analytics. How’s that for some alliteration? Sometimes I crack myself up (and no one else). How do retailers predict which customers will buy? And when? How much will they spend? What products will they buy? Most data analytics that are used to answer these questions are looking backwards; large retail companies […]