The battle of the book: e-books versus printed books
I love reading. I read 1-2 books a week. No joke. I love books. My career is focused on putting data to pages so you would assume that I only read print books. But not so. I split my loyalties between print (tactile) and my Kindle (digital).
That being said, there are so many reasons why people love books: the smell of an old book, the tactile feel of turning a page, and the weightiness of it – to name a few.
MILLENNIALS LOVE BOOKS. Yep, you read that correctly. A Nielsen study shows that when it comes to influencers for book selection, browsing books in libraries and bookstores ranks higher for teens than online bookselling sites like Amazon. The study also cites teens’ penchant for borrowing and sharing books, rather than buying them, which is easier to do in print.
Another reason people seem to favor print: research suggests we retain less when we read on a digital device versus a book. My opinion is that’s because we’re trying to multitask on our digital devices versus sit down, focus and read. You can try and do three things at once on your tablet. Not so much with a book. The research suggests that “the haptic and tactile feedback of a Kindle does not provide the same support for mental reconstruction of a story as a print pocket book does.”
So for those who think print is dead, it’s not. It’s still there. It’s almost like we are coming full circle when it comes to print. We’ve gone so far the other way – digital everything – that all of us, including tech savvy millennials, are finding that print can be extremely refreshing.
When was the last time you sat down with a favorite book and a glass of wine?