This piece was printed using VIVA. Why this is awesome for you?
Ok, so I couldn’t resist talking about VIVA one last time before the end of the year. To pull everything together, I need to show you an actual SAMPLE of something that was printed using VIVA.
This is a sample of some work for a client that involves printing targeted marketing materials for a large grocery chain and then mailing that information out to the client’s customers. In this particular instance you would not want John Doe’s coupons and marketing mailings to be sent to Katie Kriemelmeyer. I love buying tomato sauce. John may not.
We used VIVA to scan each barcode and track each piece all the way through the finishing and mailing lines. So this means each printed piece is always somewhere in our system and has a tracking mechanism, preventing any errors from happening.
This is awesome for you because it shows the infinite capabilities – and benefits – that a bunch of cameras and some software can have.
See you next year!