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Top Ten Reasons to Use Variable Data in Your Marketing Campaign

Top Ten Reasons to Use Variable Data in Your Marketing Campaign

Here are the top 10 reasons you should use variable data in your marketing campaigns:

#10 – You have the data, you pay to store the data, why not use what you’re paying for to work for you?

#9 – It has been proven to increase response rates; sometimes to double-digits – unheard of with traditional direct marketing.

#8 – You want to learn something new.

#7 – It is cool.

#6 – It makes your company stand out from all the other messages being delivered to mail boxes, in boxes, and mobile phones.

#5 – It requires more upfront planning for long-term benefits. Yes, it does, but it will pay off.

#4 – You want to increase market share.

#3 – You want make your company shine.

#2 – You want to make yourself shine.

And…the #1 reason to use variable data in your marketing campaign…

It makes the piece relevant to the consumer which converts to more sales.