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Who uses variable data printing?

Who uses variable data printing?

Variable data printing has become fairly popular (has something to do with the excellent response rates) and thus is used across a wide range of industries.

These include:

  • Politics: election campaigns, union campaigns to push voters to a particular candidate
  • Hospitality: to highlight bonus/reward points and destination deals
  • Non-profits: to market upcoming meetings, raise funds, market membership, member dues invoicing
  • Charities: to solicit funds (example: the Smile Train’s recent mailing of labels)
  • Universities and Colleges: to solicit new students and alumni donations (example: Villa Julie College)
  • Retailers: to market new stores, drive sales, reward customers (example: DSW Rewards, Target Rewards)
  • Manufacturing: to market new products to distributors

There is a use for variable direct marketing across all industries. Let me know what you’ve seen – samples will be posted in the future.